For risk of sounding like a "well back in my day"...I really think that kids have too many toys. I find that my grandkids are more interested in playing with unconvential toys then the one's I buy for them. For example, letting them play in the tupperware drawer could entertain them for hours. A few beans locked in a small tupperware makes a great noisemaker--add a wooden spoon and you are all set. I have spent hours with a deck of cards and a 1 year old--they love them. Ultimately kids don't need all those kid toys, you just need to be a little creative. Just because toys are cheap, doesn't mean we need to buy so many.