8 menu marketing tricks to watch for next time you eat out are outlined by New York Magazine as they review the book Priceless: The Myth of Fair Value (and How to Take Advantage of It), written by William Poundstone. Strategic placement of menu items could make you spend more than you had planned, but you can dine prepared after checking out the article Menu Mind Games.
For example, did you know:
The upper right-hand corner of the menu is where diners' eyes go first, making it prime real estate for high priced items. The highest priced item, the anchor, is surrounded by other, slightly lower priced items to make them look like a great deal.
And...
High-profit, slow-selling dishes are often boxed to draw attention--and orders.
Low-profit, fast-selling menu items are places off in "Siberia" so diners may miss them and spend more on the higher priced dishes.
Poundstone's book will be available in January 2010. To read more menu marketing mind games, read the full article at NYMag.com.
What tips can you share to save money while dining out? Please tell us how by posting a comment below. And thanks for being a Tip Hero!