As the first and only online gift card registry, Card Avenue is a new spin on an old idea. Card Avenue offers a convenient way to give and receive gift cards for important occasions and, in a simple way, ask for money towards desired gifts without the tackiness of actually asking for money.

1. Create a registry with gift cards to your favorite stores for events like weddings and showers.


2. Share your registry with friends and family with easy to use sharing and social tools.


3. Use the gift cards you get to buy the big ticket items you really need.

Our idea was to address a common problem these days: Most wedding registries are filled with pots, pans and silverware. With more people today getting married at an older age, oftentimes these are items you already have more than enough of. Or, perhaps you're a city-dweller and don't have room for piles of gifts filling up your kitchen! [...] Instead, wouldn't it be nice to ask for something you really NEED? A new couch or TV, for example? Of course, asking for a big ticket item through a traditional registry is probably unrealistic (perhaps even rude). Instead, our site lets brides & grooms, expectant moms, graduates and others create customized gift card registries (ie, "I need $2,500 in Kohls gift cards to buy a new couch") so guests can give a more meaningful present by selecting the precise amount they wish to give in the form of a gift card to a specific store.