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Home > Entertainment > Topics:  Event Tickets
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Compare Event Tickets Before Your Purchase

Submitted by: ticketguru  05/28/2008 5:06 PM
 
Shop around and compare prices.

There are two types of ticket sellers: primary ticket sellers and secondary ticket sellers. Always check the primary ticket sellers first, as these are the ticket prices that the venue and/or the league/team/artist/etc. are charging. Most likely, unless the event is not sold out/becomes very unpopular, the ticket prices you can get directly from the primary sellers will often be the best value.

Ticketmaster is the most well-known and largest primary seller of event tickets, but there are others such as LiveNation.com and Tickets.com. (Generally speaking, if you aren’t sure which primary ticket seller is selling tickets to your event, then do a Google search for the team or artist or venue and more often than not, the site will point you to the primary ticket seller if tickets are still available.)

The secondary ticket market, also know n as the reseller market and what you might generally associate with ticket brokers as well as scalpers you see outside the stadium or arena before a sporting event or concert, is a great place to look for either sold out tickets or for tickets in sections that do not have tickets available directly through the primary ticket sellers. The two largest ticket resellers are StubHub.com (now owned by eBay) and TicketsNow (now owned by Ticketmaster; incidentally, Ticketmaster also has their own ticket reseller program, called TicketExchange). There are many others too – both national and regional.

Finally, there are also other secondary markets such as eBay and CraigsList. While these can offer great values, buyer beware. You do not have the same protections that you get with a service like StubHub or TicketsNow, where there is a “middleman” responsible for ensuring that you get the tickets as promised. I have mixed experiences with eBay and CraigsList, so if a prices appears too good to be true, it probably is. That being said, some people who have tickets to events but can no longer use them may not know about the resellers and thus go with eBay or CraigsList because that’s all they know (or don’t want to pay the fees that the resellers charge), and thus you might get a good deal.

Each website may have different inventory, so it pays to shop around. In addition, the fees each company charges may not be the same so be sure to compare fees (and while you may not be able to find the same exact tickets on two different sites, you may be able to find tickets that are similar enough and where it makes sense to go with the website with lower fees).
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